The Importance Of Optimizing Amazon Product Listing To Improve your E-commerce Business Success
Amazon has 9.7 million registered sellers worldwide as of 2020, and the stats are increasing daily. And among them, it’s become tough to make your product stand out.
You have probably seen that some products consistently appear on amazon’s search while others don’t, no matter how good their quality is because many sellers optimized their amazon listing.
Optimized amazon listing helps to generate sales and makes your product stand out against rival brands.
What is Amazon Product Listing?
Amazon has endless competition from brands in the amazon marketplace, so it’s crucial to take some steps to beat your competitors.
Amazon listing is the easiest way to make your product attract attention and increase your amazon business sales.
The page on Amazon’s platform that provides customers with all the information they require about a specific product is known as a product page or an Amazon product listing.
You must include all the major elements in your product pages, including a product description, documentation, QAs, videos, and other important information that attracts users to your products.
Optimizing your product listings on Amazon involves checking the details that potential customers see to ensure that your company’s products are advertising as effectively as feasible.
Why the Importance of Optimizing Amazon Product Listing For Businesses?
In online shopping, people cannot touch or smell the product; therefore, they require valuable information about the product and trustworthy reviews to buy it.
According to the research, more than 350 million products sell on Amazon monthly, so optimizing your product to compete against rival brands is essential.
Amazon listing helps you in this regard; when a customer searches for a specific product, amazon will show relevant results, and it can include any listing product from your company.
If customers can’t locate your product while searching, you won’t have much fluke selling it, even if it’s of good quality. Optimized product listings among an ocean of rival products help your customers find yours and ultimately decide whether to buy.
7 Key Points For Optimizing Amazon Product Listing
You can consider several points when optimizing your product listing. The products are shown on specific search queries using a variety of parameters by Amazon’s ranking system. This algorithm primarily depends on the following elements.
- Keyword Research
- Product Title
- Product Description
- Product Images
- Product Pricing
- Encourage Customer Reviews
- Key Features
1. Keyword Research
Keywords play an essential part, it’s the words or phrases that people use to search the product, so before choosing a keyword for your product, conduct depth research on it, try to put yourself as a customer, and think about what type of phrases you will use to search for it.
For this, you can see competitor’s listing thinks of short-term and long-term keywords.
Long-term is those with reliably low search volume, and customers know what they are looking for. Short-term keywords have an overall search volume and high competition because customers search for different options.
2. Product Title
A very important element when it comes to grabbing customer attraction, your product title must be concise, optimized, clear, and catchy to users, so it helps users quickly understand your product; also, you can consider the following points.
- Make sure that your product title matches what you are selling.
- Use numerals
- Don’t use all caps
- Sixty characters are an ideal length for the product title.
3. Product Description
The product description is the real thing; it’s a decision-making thing for the customer. Through this, customer can compare your product with other rival brands and makes their decision whether to buy it or not; in the product description; you should include
- Your brand name
- Sizes, material, available colors, quantity, and delivery time.
4. Product Images
Amazon product images also play a big part in making your listing stand out; in images, make sure to take different angles of the product and add a video of the product, images should be clear and attractive, and the background should be clean.
5. Product Pricing
Product price can increase or decrease your sales rate if you offer a $5 shirt and shipping charges of $10; nobody will buy that.
Offers free shipping on some products or offers different sales to attract the customer.
Above are all the essential factors you can consider to make your product stand against rival brands.
6. Encourage Customer Reviews
Positive customer reviews can have a huge impact on your sales and search rankings. Encourage customers to leave reviews by including a request in your follow-up emails, and by providing exceptional customer service.
Make sure to respond promptly to any negative reviews, and use them as an opportunity to improve your product and customer experience.
7. Key Features
You can easily come on your top key features to make your product stand out against competitors. In the features briefly describe why your product is better than others. for example, if you are selling a shirt, it includes:
- Wash and wear
- Available in red, brown, and black color
- Soft cotton
- Available in small, medium, and large
Q. How many keywords should I include in my product listing?
A. There’s no hard and fast rule for the number of keywords to include in your product listing. However, it’s important to use relevant keywords throughout your listing to improve your search rankings and attract the right customers.
Q. How do I encourage customers to leave reviews?
A. You can encourage customers to leave reviews by including a request in your follow-up emails, and by providing exceptional customer service. Make sure to respond promptly to any negative reviews, and use them as an opportunity to improve your product and customer experience.
Q. Can I use the same keywords in my title and bullet points?
A. Yes, you can use the same keywords in your title and bullet points. However, it’s important to vary the wording and phrasing of your keywords to avoid over-optimizing and potentially harming your search rankings.
Q. How often should I monitor and optimize my listings?
A. It’s a good idea to regularly monitor and optimize your listings, especially in a constantly evolving marketplace like Amazon. You may want to check your listings every few weeks or months and make adjustments as needed based on customer feedback, search rankings, and the competitive landscape.
Q. Are there any tools or software available to help with Amazon listing optimization?
A. Yes, there are a variety of tools and software available to help with Amazon listing optimization, including keyword research tools, listing optimization services, and customer feedback tracking software. It’s important to do your research and choose the tools and services that best fit your needs and budget.
Amazon is a vast and complete marketplace with many sellers who regularly try to make their products appear in search results.
If you are a newbie or an existing seller, you can also optimize your amazon product listing to expand your eCommerce business.
Try to learn basic things first and register your first shop.
This process is easy, and try to use an optimized product listing technique to make your product appear in search results and generate sales for your business.