7 Best [Free & Paid] Content Marketing Courses For 2023
Over the last few years, digital marketing has been rolling almost 30% amongst other new technologies and fields. And if you haven’t started yet, it’s a good time to enter a digital marketing career. You need to focus on your goal and start working on content marketing to get initiated.
So, before jumping into digital marketing, you need to see some content marketing courses to get a better idea of this field.
A good course will help polish your skills in various areas, so many content marketing specialists come up with the same way.
The evolution of digital marketing is the biggest change in marketing history. And if you want to talk about technology and its fast-growing changes that set up our life, It’s similar; digital marketers try to use new techniques to stay ahead in every competition.
So, in this post, you will find the best content marketing courses that will help grow your career in digital marketing.
Top 7 Best Content Marketing Courses [Free & Paid]
1. Get Certified in Content Marketing [Free Content Marketing Course With Certification] – Hubspot
Now, let’s start with one of the biggest platforms for any digital marketing type.
HubSpot offers a good and detailed course about content marketing that covers a range of various topics for free.
This course has 12 lessons and discusses everything about content writing, copywriting, content marketing, and much more.
The following course covers:
- Power of Storytelling
- Content Creation
- Long-Form Content
- How To Generate Several Content Ideas
- Create Quality Blog Content
- How to Rank on Google
- Creating Topic Clusters and Pillar Pages
- Create a Successful Video Marketing Strategy
- Building a Guest Blogging Strategy Powered by SEO
- How to Effectively Promote Content
- Measuring and Analyzing Your Content
The highly recommended course duration is 6 hours. Learn more about this course [https://academy.hubspot.com/courses/content-marketing]
2. Content Marketing Masterclass [Paid Content Marketing Course With Certification] – Udemy
This time, I recommend one of the best content marketing courses with masterclass information. This course has 12 lessons, and it’s a popular course with more than 7k enrolled students and has a rating of 4.5 out of 5.
This course covers the following topics:
- Classic Marketing Fundamentals
- Content Marketing Essentials
- Web Design
- Generating Content Ideas
- Types of Content
- Content Formats & Repurposing
- SEO Content
- Content Promotion
- Email Marketing
- External Marketing Channels
- Measuring Your Results
The course duration is 3.5 hours. Learn more about this course [https://www.udemy.com/course/content-marketing-masterclass]
3. The Strategy of Content Marketing [Free Content Marketing Course With Certification] – Coursera
Coursera is offering a well-researched course that covers the core content marketing strategies. Moreover, you can learn how to develop, organize and implement the major content marketing strategies for business, analyze the stats and build a professional brand through content marketing. This course has five lessons.
It covers the following topics:
- The Content Marketing Ecosystem
- The Strategic Context (Apply 7A Framework)
- Content Marketing Strategy Using Journey of Buyer Persona/ Audience
- The Strategic Types of Content
- Managing Your Content
The longest course duration is 19 hours. Learn more about this course [https://www.coursera.org/learn/content-marketing]
4. Promote a business with content (Free Content Marketing Course) – Google
Promote a business with content is a free content marketing course offered by Google through the Google Digital Garage. The best online learning platform provides several lessons for free.
The specialty of this course is to present the finest talks about how to write well-written content and how to promote them for your online customers.
This key learning course has four lessons that cover the following topics:
- Get noticed with social media
- Deep dive into social media
- Make the most of the video
- Get started with content marketing
This free google course has a duration of 3 hours.
Learn more about this course [https://learndigital.withgoogle.com/digitalgarage/course/promote-with-content]
5. Content Marketing Toolkit (Free Content Marketing Course With Certification) – SEMrush
If you’re from the digital marketing industry and have no idea about SEMrush, I think you’re losing so much information from this incredible content marketing tool and its course too.
The content marketing toolkit will help you perform any content audit, discover new content ideas through keyword research, analyze & monitor the stats, and create a content marketing calendar.
This super course has four major lessons and covers the following topics:
- Content Analysis and Optimization
- Content Research and Ideation
- Content Distribution
- Content Performance and Management
This video course has a duration of 3 hours.
Learn more about this course [https://www.semrush.com/academy/courses/content-marketing-toolkit-course]
6. Copywriting for Beginners [Paid Content Marketing Course] – Skillshare
I placed this course at no four, but this course deserved to be placed in the no one position. The beauty of this course is for beginners and experienced writers who can take advantage of and learn new ways to write exciting and engaging content.
This course has eight lessons. It covers the following topics:
- Copywriting 101
- How to Write Headlines
- Read Your Audience’s Minds
- Speak Their Language
- Fill-in-the-blanks Templates
- Stand Out with Competitive Advantages
- Turn Boring Features into Irresistible Benefits
- 3 Ways to Overcome Writer’s Block
The course will take only 1 hour. Learn more about this course [https://www.skillshare.com/classes/Copywriting-For-Beginners-How-To-Write-Web-Copy-That-Sells-Without-Being-Cheesy/627184083]
7. Content Marketing Foundations (Paid Content Marketing Course With Certification) – LinkedIn Learning
A beautifully-organized course builds a great value of learning for beginners and professionals by explaining every important information, including what content marketing is, how to set up your team and identify the needs in content that attracts your audience, and how to catch them with your targeting plan.
So, this is all from this single course, and it has six lessons.
It covers the following topics:
- Defining Content Marketing
- Creating a Foundation for Content Marketing
- Creating Your Content Plan
- Creating Your Content
- Promoting Your Content
- Measuring Your Content
This video course has a duration of 2 hours.
Learn more about this course [https://www.linkedin.com/learning/content-marketing-foundations/welcome]
What is the best content marketing course for beginners?
For beginners, we recommend starting with the HubSpot Content Marketing Certification or the Copyblogger Content Marketing Certification. Both are free, well-regarded courses that cover the basics of content marketing and are a great starting point for those new to the field.
What is the best content marketing course for more experienced marketers?
For those with some experience under their belt, we recommend the Content Marketing University or the Content Marketing Mastery Course from DigitalMarketer. Both are comprehensive, in-depth courses that cover a wide range of topics and are ideal for those looking to take their skills to the next level.
Are there any free content marketing courses worth taking?
Absolutely! In addition to the HubSpot and Copyblogger certifications mentioned above, there are a number of other free courses available that can be a great way to get started with content marketing. We also recommend checking out the Content Marketing for B2B Enterprises course from LinkedIn Learning.
How long do these courses typically take to complete?
The length of these courses can vary quite a bit, from a few hours to several weeks. The Udemy Content Marketing Masterclass, for example, includes over 18 hours of video content, while the HubSpot Content Marketing Certification can typically be completed in a few hours.
Will take a content marketing course guarantee success?
While taking a course can certainly help to improve your skills and knowledge, there are no guarantees in content marketing – success ultimately depends on a wide range of factors, including your target audience, the quality of your content, and the effectiveness of your distribution and promotion strategies.
Whether you’re a beginner or an experienced marketer, taking a content marketing course can be an excellent way to improve your skills and take your content to the next level. With so many free and paid courses available, there’s never been a better time to get started. From the HubSpot and Copyblogger certifications to the comprehensive courses offered by Content Marketing Institute and DigitalMarketer, there’s something for everyone. So why wait? Start exploring the top 8 best content marketing courses today and take your content marketing skills to new heights!